What is search engine optimization?
Can I do SEO for my business or startup and still get the desired results?
Isn’t SEO only meant for established names in the business?
How can I seamlessly carry out SEO without having to lose sleep over its cost and competencies?
This and many more are the mind-bugging questions every entrepreneur, startup, or SEO enthusiast ask on a daily basis.
If you fall into any of these categories, then look no further, because you are in the right place.
In this post, we discuss SEO in brief and show you 5 search engine optimization tools to help you scale your business and make it rank on that first page effortlessly. Shall we?
What is Search Engine Optimization?
Search engine optimization, generally called SEO is a component of digital marketing that involves how your website, blog post or articles rank number 1 in search engine result pages (SERPs) such as Google.
There are several ways of ensuring that your website ranks conveniently on the first page of SERPs, but it is no small work. A lot goes into developing SEO strategies and finding the best technique that works for your brand or business.
Do you own an e-commerce store, a freelancing website, a fashion blog, or do you simply just want to be found for certain keywords in your niche?
You definitely need SEO.
Search engine optimization is basically divided into three:
- On-page SEO
- Off-page SEO
- Technical SEO
On-page basically involves the SEO techniques that you carry out on the website page such as:
- Keyword use
- Meta Tags
- Alt texts
- Headings
- Title Tags
Off-page SEO basically deals with creating backlinks (inbound links) and getting other sites to link back to your websites. This can be done through writing guest posts, writing reviews in your niche, using the comment section of websites in your niche, local listing of your business, and so on.
Whereas technical SEO involves the technical aspect of making search engines crawl your website and also index it. It includes mobile responsiveness, sitemaps, image compression, etc.
Having background knowledge of the above gives us a better understanding of the kind of tools to use, and what to use them for.
1. Ahrefs: SEO Keyword Tool
Ahrefs is one of the most widely used SEO tools by both beginners and experts. It offers a total package of both on-page and off-page SEO metrics such as keyword search, keyword site ranking, URL ranking, domain ranking, backlinks and a host of others.
It is unarguably second to Google with regards to being the biggest site crawlers. Acclaimed website crawlers highlight it as the best SEO investigation instrument around.
From the standpoint of wanting to know what your competitors are ranking for, you’ll likely utilize Ahrefs to decide your rival’s backlinks to utilize them as a beginning stage for your very own backlink generation strategy.
You can likewise utilize this SEO device to locate contents that are the most linked to in your niche.
Although it comes with a 7-day trial for $7, the perks of Ahrefs are enormous. Who wouldn’t use it?
2. Keywords Everywhere
Keywords everywhere avail you the opportunity of getting unlimited keyword data from around the web.
It also shows you search volume, keyword competition, CPC volume and related keywords to choose from.
It is fast becoming one of the go-to SEO tools for keyword research and documentation.
Why?
Because it is free and helps you analyze an array of pages on the go. Nonetheless, it also provides insights into related keywords to also rank for and their corresponding search volumes.
With keywords everywhere, you can upload a list of up to 10,000 keywords and get data on every single one. Isn’t that awesome?
3. Google Analytics
It is completely absurd to speak about search engine optimization tools without mentioning Google Analytics.
Spun out of one of many of Google’s gifts to humanity. Google analytics has somewhat made SEO and user monitoring quite effective and less burdensome with excellent features and precise insights into users interaction.
You can access just a click away, massive data such as:
- User metrics
- Page speed
- Organic keywords
- Conversion rates
- Bounce rates
- Audience reports
- Acquisition reports
And a host of others.
It also ensures that you know if all your troubles on SEO is paying off or not. Providing key insights into scalable metrics.
Google analytics is extremely powerful on its own, and when linked to other Google tools such as Google Ads or Google search console, it is simply unstoppable.
4. Yoast SEO
Undoubtedly the best SEO plugin for WordPress, Yoast helps you manage SEO for your website or blog effectively.
It provides a long list of options on how to tweak your post so as to make it SEO-friendly and increase readability.
Yoast also offers you a full-on analysis of keyword density, word count, passive words use, transitional words use, sentence construction. Flesch test, amongst others.
If you want to churn out contents that are SEO-friendly, then incorporating the Yoast plug-in for your blog or website might be your best bet.
5. Ubersuggest: Keyword Research Tool
Ubersuggest is simple to use and quite easy to understand compared to other SEO tools.
It scrapes hundreds of related keywords from various search engines and pulls them all out as one result.
Type in a keyword, and Boom! You also get information on CPC, SEO difficulty, search volume, related keywords, and more.
One of the perks of Ubersuggest is that it also suggests keywords ideas to you.
I mean, why call it ‘Ubersuggest’ if it cannot suggest?
We want to read all about your SEO success. Which Search engine optimization tool is your favourite?
I’ll love to hear all these and tips on how you handle your own SEO in the comments!
