Are you a DIY (DO IT YOURSELF) kind of person?
Do you think a person’s business cannot be strategically marketed by another person?
Do you market your products yourself?
In as much as there are a few benefits that come with running your own marketing such as learning a new skill, low cost and the ability to make changes quickly.
As your business grows it becomes mandatory to hire a digital marketer to help grow your business.
We live in a digital world and as such, it is important to evolve into digital marketing for any type of business you venture into.
You can ask the CMO of any top-tier company or brand about their tips for reaching their business goals, I can bet digital marketing strategy would be number one on their list.
Here are 8 reasons why you need to hire a digital marketer:
1. Digital marketing is cheaper
Digital marketers are cost efficient although some invest in paid ads online, the cost is still cheaper compared to traditional marketing.
The Gartner’s Digital Marketing Spend Report highlights that up to 40% of respondent’s claimed to get considerable savings by using digital marketers to promote their products and services.
This is why according to the Gartner’s Digital Marketing survey individuals would shift their budget from hiring traditional marketers to hiring digital marketers.
Also, facts show that digital marketer’s get better Cost-Per-Lead (CPL) compared to other marketing channels.
2. Brand or company development
A website monitored by a digital marketer with high-quality content, targeted at satisfying the needs of your target audience and adding value can provide sufficient value, lead generation, and increase brand awareness.
A 2009 study conducted by Bangor University and branding agency Milward Brown also used fMRI to study the effect of paper and digital marketing.
Some of their key conclusions were:
- Physical material is one real to the brain. It has a meaning and a place.
- Physical material (such as a human agent who is an expert in digital marketing) involves more emotional processing, which is important for memory and brand associations.
Hence, hiring an online marketer is needed to develop your business and speak to the emotions of your customers.
3. A Digital Marketer Helps You Convert New Clients
To achieve conversion optimization which is the key, hiring a digital marketer would not be a bad idea.
T0 succeed in your online marketing strategy, you have to measure the percentage rates of incoming traffic which are converted into leads, subscribers or sales, depending on the intended purpose of your website or brand.
Hence, it is important to understand that without conversion all your traffic would mean nothing and all your personal marketing strategy simply goes to waste.
4. Catering to mobile customers
Realistically, the mobile internet would be the next wave for the dissemination of information and communication.
Mobile devices have become a central part of the African life that 91% of adults in Nigeria for example always have their devices within reaching distance.
With all these developments, now would be the best time to hire a digital marketer to help increase reach.
Mobile phones have evolved from being mere alternatives for laptops and personal computers.
It is now something that is influencing their purchasing decisions as confirmed by several reports from digital marketers.
5. Building your brand reputation
One major reason why you should hire a digital marketer is to help build the online reputation of your brand.
A very essential way of doing this is hiring someone that identifies the goals of your business and looks for the best ways of achieving them.
This will prove beneficial for your brand reputation, as satisfied customers will most likely tell other people about their experience with your brand, product or service.
Your brand reputation will go viral as expected, further opening new doors of opportunities.
6. Helps meet business goals
The best way to reach business goals and find success is through a strong digital marketer.
Therefore, Build customers trust, manage bulk data and implement better business by hiring a good digital marketer.
7. Breaches hierarchical gaps
A digital marketer would close the gap between large, medium and small companies.
This is because it avails each level with many of the same resources.
Hence, the importance of hiring a digital marketer cannot be over-emphasized.
The act of incorporating digital marketing is not a strategy available to large business organizations alone but also small ones.
Moreover, big companies with larger budgets will be able to spend more on paid ads and advanced software.
Hiring a digital marketer gives more opportunities to compete, improve, re-strategize, create brand awareness and build a large audience.
8. Saves you time and energy
Hiring a digital marketing expert often times is a time-consuming process.
However, you can get access to a team of experienced and qualified experts by working with a digital marketing agency.
The benefit of doing this is that these digital marketers have worked on similar projects and are better skilled.
Digital marketers are in high demand now.
This is largely due to the fact that businesses have discovered that selling online is the “in-thing”.
The best “place” or the best channel to distribute products or services is online and who is better at doing this than an experienced digital marketer.
Would you rather hire a digital marketer or still run your marketing yourself?
Share your thoughts in the comments below!
