I tell brand stories using web tech, digital strategies and marketing communications.
Email marketing is one of the most effective tools at your disposal for driving engagement, building relationships, and increasing sales. However, like any tool, its effectiveness depends on how well you use it. Here are some essential email marketing tips every business owner should know to maximize the potential of their email marketing efforts. […]
In this article, I share 3 strategies used by top sales and digital marketing gurus across the digital space to get high conversion and make sales worth millions using Facebook Advertising. Strategy #1 – OFFER The first part of running a highly successful Facebook ad is your offer. You need a strong offer that commands […]
Influencer Marketing is one of the most useful assets in the marketing groups’ toolbox today. It isn’t relied upon to vanish at any point in the near future with the vast majority of the brands utilizing this compelling strategy. In all honesty, 74% of buys are made by word-of-mouth suggestions, and influencer marketing is one […]
You might be pondering precisely what influencer marketing is. Indeed, it is marketing that focuses on specific individuals as opposed to the whole objective market for that specific brand. Influencers are critical and tremendously affect businesses all around the globe. Influencer marketing can be thought of as profoundly tweaked marketing. The predominance of influencer marketing […]
Today, we are living in a world brimming with marketing and business. When did you consider doing an ad? What strikes a chord? Magazine features? Television Commercials? I’ll come clean with you; they may not be as viable as before. Time changes, powerful marketing changes as well. Presently, Influencers basically speak up some enchanting sentences […]
How to Start Influencer Marketing Campaigns That Work Working with influencers is quickly turning into the standard. Gone are the days when it was anything but difficult to put your brand on social media and expect results with great content and social media practices. Most advertisers presently concur that influencer marketing isn’t only a powerful […]
Social media is becoming very popular and it is obvious from every angle, that most brands are neglecting the “social” in front of the social media. This is what distinguishes social media from other kinds of media. To exceed expectations in social media, you start with developing a social media mindset. Most have not comprehended […]
Social media is all around us. Wherever you look it’s: ‘Like Us on Facebook’ here and ‘Tweet Us’ there. We are encompassed by social media networks, and new ones are jumping up constantly. Despite the fact that some organizations have seen the worth of social media, a lot more is yet to understand the impact […]
If you intend to launch a new company or have as of late begun one, you likely may have experienced an abundance of information on utilizing social media platforms to promote a business. In spite of the fact that there are a large number of social media users over the world, around 900 million of […]
A of people, regardless of whether they effectively use it or not, would concur that social media is a very good attraction tool. Entrepreneurs and marketers are aware that social media is one of the most important marketing channels, enabling a company’s message to be delivered to the masses with only a few clicks of […]
In general, social media has been a tremendous point of convergence of success on the web since the “human” appears to discover association with one another a necessary aspect of life. Below are the top 5 advantages of using social media. Get Instant Traffic With Facebook having about 845 million monthly active users as indicated […]
Content marketing as an internet marketing strategy has never been more used in recent times. It opens a new world to online marketing and brings new insights to content creation. Have you ever heard the phrase “content is king”? Oh Yes! I bet you have. This is no exaggeration as in the world wide web, […]
Are you a DIY (DO IT YOURSELF) kind of person? Do you think a person’s business cannot be strategically marketed by another person? Do you market your products yourself? In as much as there are a few benefits that come with running your own marketing such as learning a new skill, low cost and the […]
What is search engine optimization? Can I do SEO for my business or startup and still get the desired results? Isn’t SEO only meant for established names in the business? How can I seamlessly carry out SEO without having to lose sleep over its cost and competencies? This and many more are the mind-bugging questions […]
In a time when the internet and social media is so distracted by memes, comedy skits and “gist” how do you meet your target audience or consumers/customers through Digital marketing? How do you identify and meet your target market through digital marketing? How do you push your brand to people and expect the demand for […]
Ever wondered how email marketing became so effective? According to research and studies, the best way to sell a particular product or service is by connecting passionately with your customers after building a level of trust and repute. What better way to do this than utilizing effective marketing strategies aimed at telling your brand story, […]
Interactive content encourages the investment of time, allowing you to reward your audience with hyper-relevant results. In this article, I’m sharing the benefits of using interactive content in your strategy, along with the five ways you can get started.
Anyone who wants to be at the top of the SERPs needs to provide their users with high quality content. The best way to do this is with an effective content strategy for your website.
For effective content marketing, you need more than just informative text, attractive images or entertaining videos. In this article, we introduce practical tools that you can use for researching ideas, creating content, and analyzing your success.
A content audit is also the basis for your content strategy, which sets out the long term content goals you are aiming for. By carrying out a content audit in regular intervals, you can assess whether these goals have been achieved.
Having great and relevant content is one of the best ways of creating and improving your online presence. In this article, I will explain how you can develop and implement a perfect content marketing strategy in seven steps, accompanying you from setting goals to measuring the success of your content marketing. Why is content marketing […]
High bounce rates will make any website operator unhappy – but what can you do about it? In this article, we will show you 7 ways to reduce your bounce rate. The bounce rate of a website shows you what percentage of users leave your website after visiting an individual page. The bounce rate of your website is the […]
Images are one of the biggest culprits of slow loading teams for websites, which have a negative effect on user experience. To ensure better loading times and better usability, make sure your image files are reduced in size. Images make up a pretty big portion of your website. The format and size of images on […]
Mobile internet is becoming increasingly important. More users access the internet on a mobile device than on desktop, which means website operators need to make sure their websites have great mobile usability. Find out 5 tips in this article for mobile conversion optimization to ensure success among mobile users. No-one feels it as much as […]
On April 9, 2010, Google announced on the Webmaster Central blog that pagespeed would become a ranking factor. Since then, webmasters and search engine optimizers have been interested in getting rid of unnecessary pounds!
In many companies, marketing and sales are two competing teams and they implement their strategies and activities independently of each other. Both teams complement each other, and should work together. To make this easier, it’s important to define a marketing funnel: a common marketing and sales funnel showing the path of a user from showing […]
For a long time, webmasters viewed an SSL certificate as simply nice to have. However, it offers more advantages than you might think. Since Google declared “https” a ranking factor in August 2014, website operators should be informing themselves whether encryption is appropriate for their websites or not. Since January 1, 2017, secure connections can […]
The title tag and meta description are the visible elements of every website in the SERPs. Find out in this article how optimizing meta descriptions help improve your SERPs. For a long time, the snippet text in the Google SERPs was limited to only two lines. However, Google has now confirmed that it has extended the length of the […]
Whether you’re new to search engine optimization or just need a quick refresher, this beginners guide will bring you up to speed. This article provides an overview of fundamental SEO topics, in plain language, as well as recommend key industry tools to help you get started. What is SEO? Definition of Search Engine Optimization Search […]
The Google Search Console is a helpful tool that provides valuable insights for helping you to optimize your website. In this article, we give you an introduction to the new Search Console, and explain how to use the additional features. After several months of testing, the new version of the Google Search Console was made […]
Rome wasn’t built in a day, and things that were relevant back then are still often relevant today – search volumes for example. The good news is that it doesn’t take ages to improve search engine ranking, thanks to Google’s speedy crawlers. As well as the technical factors that we are not going into here, specially created […]
