Content Marketing Strategy: Beginners Guide
Having great and relevant content is one of the best ways of creating and improving your online presence. In this article, I will explain how you can develop and implement a perfect content marketing strategy in seven steps, accompanying you from setting goals to measuring the success of your content marketing. Why is content marketing […]
Bounce Rate Reduction: Success Factors
High bounce rates will make any website operator unhappy – but what can you do about it? In this article, we will show you 7 ways to reduce your bounce rate. The bounce rate of a website shows you what percentage of users leave your website after visiting an individual page. The bounce rate of your website is the […]
Image Compression Tools: Beginners Guide
Images are one of the biggest culprits of slow loading teams for websites, which have a negative effect on user experience. To ensure better loading times and better usability, make sure your image files are reduced in size. Images make up a pretty big portion of your website. The format and size of images on […]
Mobile Conversion Optimization: 5 Best Practices
Mobile internet is becoming increasingly important. More users access the internet on a mobile device than on desktop, which means website operators need to make sure their websites have great mobile usability. Find out 5 tips in this article for mobile conversion optimization to ensure success among mobile users. No-one feels it as much as […]
PageSpeed: Compress Code For Faster Website
On April 9, 2010, Google announced on the Webmaster Central blog that pagespeed would become a ranking factor. Since then, webmasters and search engine optimizers have been interested in getting rid of unnecessary pounds!
Marketing Funnel Automation Beginners Guide
In many companies, marketing and sales are two competing teams and they implement their strategies and activities independently of each other. Both teams complement each other, and should work together. To make this easier, it’s important to define a marketing funnel: a common marketing and sales funnel showing the path of a user from showing […]
SSL Certificate: How To Set It Up
For a long time, webmasters viewed an SSL certificate as simply nice to have. However, it offers more advantages than you might think. Since Google declared “https” a ranking factor in August 2014, website operators should be informing themselves whether encryption is appropriate for their websites or not. Since January 1, 2017, secure connections can […]
Optimizing Meta Descriptions For better SERPs
The title tag and meta description are the visible elements of every website in the SERPs. Find out in this article how optimizing meta descriptions help improve your SERPs. For a long time, the snippet text in the Google SERPs was limited to only two lines. However, Google has now confirmed that it has extended the length of the […]
Search Engine Optimization: Beginners Guide
Whether you’re new to search engine optimization or just need a quick refresher, this beginners guide will bring you up to speed. This article provides an overview of fundamental SEO topics, in plain language, as well as recommend key industry tools to help you get started. What is SEO? Definition of Search Engine Optimization Search […]
Google Search Console: User Guide
The Google Search Console is a helpful tool that provides valuable insights for helping you to optimize your website. In this article, we give you an introduction to the new Search Console, and explain how to use the additional features. After several months of testing, the new version of the Google Search Console was made […]